Cleveland Roofing Company

Kava Construction Inc.

Explore

Kava Constructions is now showing up in far more of the searches that homeowners are typing into Google when they need roofing help. Instead of only appearing in a handful of general searches, their visibility has expanded into dozens of high-value, Cleveland-specific queries—covering everything from roof replacements and inspections to urgent repair services. The biggest growth has been around emergency and repair searches, like leak fixes and storm damage, which means they're reaching people at the exact moment they begin looking.

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Table of contents

Executive Summary
Obstacles
Results
Conclusion

Executive Summary

  • Visibility up +199.3% overall: 27,740 impressions across 21 high‑intent queries vs 9,267 prior (Δ +18,473).
  • Coverage expanded: 7 net‑new queries with zero baseline now generating impressions (e.g., roofing companies Cleveland, flat roof repair Cleveland, roofing estimate near me).
  • Largest absolute gains: Cleveland roof repair +3,041; Residential roofing services +1,672; Roof replacement near me +1,417; Roofing companies Cleveland +1,299; Roof leak repair +1,203 (top 5 = 46.7% of all gains).
  • Cleveland‑labeled demand: City‑explicit queries account for 39.4% of total gains (Δ +7,273 of +18,473).
  • Emergency/repair cluster strength: Cleveland roof repair, roof leak repair, emergency roof repair Cleveland, roof tarping service, hail/storm damage help together contributed ~35.4% of all gains.
  • Outlier % growth from thin baselines: Roof inspection near me (+909; +8,363.6%) and Roofing contractors (+897; +3,193.1%). Use absolute deltas for planning.

What this means: Recent content/coverage and SERP presence expanded into more service intents and Cleveland‑specific searches, with especially strong momentum in repair/emergency themes and high‑intent generic services.

Obstacles (Baseline)

  1. Missing coverage on key intents: 7 tracked queries had 0 baseline impressions (e.g., flat roof repair Cleveland, roofing estimate near me, ventilation/tile/hail/storm). Prior content or indexing likely thin/non‑targeted.
  2. Minimal presence on inspection/contractor terms: Baselines of 11 (roof inspection near me) and 29 (roofing contractors) indicate prior weak rankings or low topical authority.
  3. Fragmented local signals: Strong Cleveland‑explicit gains suggest earlier under‑optimization of city‑qualified service pages and local entities.

Results

1) Visibility Lift (replacing Traffic/Conversions for this dataset)

  • Basket of 21 queries: +18,473 impressions; +199.3% overall.
  • Top contributors by absolute gain: see Executive Summary.
  • New coverage: 7 new queries now visible on SERPs.

2) Rankings/Query Coverage Expanded

  • Growth spread across core services (repair, replacement, contractors) and situational intents (emergency, tarping, storm/hail).
  • Cleveland‑qualified queries rose sharply (Δ +7,273), indicating improved local relevance/authority.

3) Local/Cluster Traction (Cleveland)

  • Cleveland‑named queries: Cleveland roof repair; roofing companies Cleveland; emergency roof repair Cleveland; flat roof repair Cleveland; new roof cost Cleveland; gutter installation Cleveland; skylight installation Cleveland.
  • Combined increase: +7,273 impressions (39.4% of all gains).

4) High‑Leverage Opportunities (derived from winners)

  • Own emergency intent: Build/strengthen dedicated pages for emergency roof repair, roof tarping service, storm/hail claims with clear CTAs and after‑hours signals.
  • Capitalize on generic high‑intent: Deepen Cleveland roof repair / residential roofing services / roof replacement near me pages with FAQs, proof, and internal links.
  • Close inspection/estimate gap: Create/optimize roof inspection near me and roofing estimate near me funnels (scheduler, form micro‑conversions).
  • Broaden service variants: Add/expand ventilation, skylights, flat/tile roofing pages; link from hub pages and GMB services.

Organic Visibility Trend (3‑mo vs prior 3‑mo)

  • From 9,267 → 27,740 impressions across tracked queries (+199.3%).
  • Leaders by absolute gain: Cleveland roof repair, residential roofing services, roof replacement near me, roofing companies Cleveland, roof leak repair.
  • Expect seasonality and thin baselines to inflate some % deltas; absolute increases should guide prioritization.

"Trav Media Group transformed our online presence. Their expertise in digital marketing has been a game changer for our business."

Ricardo Baca
Grasslands: A Journalism-Minded Agency

"The team at Trav Media Group delivered results beyond our expectations. Their creative strategies truly set us apart in the market."

Jane Smith
Marketing Director, Sample Co.