35% re-marketing engagement rate

Melt Bar and Grilled

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Table of contents

Executive Summary
Obstacles
Results
Conclusion

Executive Summary

Overview
Trav Media Group, in colaberation with Dallas Riffle Media partnered with Melt Bar and Grilled to revitalize their brand’s digital presence, elevate their visual content, and drive measurable returns through social media and advertising campaigns.

Key Results & Highlights

  • +520% Increase in Social Media Reach — Yearly impressions across platforms more than tripled within the first year.
  • Custom Branded Menu Photography — Over 75 high-quality, stylized photos captured across multiple locations.
  • $4.10 ROI per $1 in Ad Spend — Paid social and Google ads yielded a 4:1 return.
  • Campaigns That Drove Real Traffic — Geo-targeted ads and influencer-style reels.
  • Integrated Content Calendar + Automation — Created and managed a plug-and-play content system.

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Obstacles

  • The work focused on the need to revitalize the brand’s digital presence, elevate visual content, and drive measurable returns through social media and advertising campaigns. (All phrases drawn from the Overview above.)

Key Results & Highlights (Cont.)

  • 6-Year Strategic Partnership — A long-term collaboration that scaled with the brand through key growth phases and campaign cycles.
  • National Media Presence — Melt featured on Diners, Drive-Ins and Dives, Man v. Food, and Food Paradise — with digital campaigns aligned to maximize exposure.
  • Email Marketing to Over 60,000 Monthly Subscribers — Email marketing campaigns delivered to over 60,000 engaged monthly subscribers, driving consistent traffic, promotions, and customer loyalty.
  • Thousands of Visual Assets Produced — Full-stack content production across photo, video, motion graphics, and ad creative.
  • Brand Collaborations with Major Studios & Teams — Campaigns with Hollywood films (Elvis PB&B Sandwich), MLB teams (Cleveland Guardians), and major publications (Associated Press) amplified Melt’s visibility and cultural presence.
  • Plug-and-Play Content System — Built and maintained a content engine that delivered storytelling, product features, promotions, and seasonal campaigns with ease.

"Trav Media Group transformed our online presence. Their expertise in digital marketing has been a game changer for our business."

Ricardo Baca
Grasslands: A Journalism-Minded Agency

"The team at Trav Media Group delivered results beyond our expectations. Their creative strategies truly set us apart in the market."

Jane Smith
Marketing Director, Sample Co.