200% website-impressions growth in 3 months

Proctor Production

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Table of contents

Executive Summary
Obstacles
Results
Conclusion

Executive Summary

  • Highlights progress since launch of SEO and content strategy implementation.
  • Includes keyword growth, site visibility, ranking improvements, and performance gains.
  • Doubled total site-wide impressions in 90 days.
  • Ranked #1 on Google for “custom trade show Denver” and “experiential marketing Denver.”
  • Website load speed and Core Web Vitals significantly improved.
  • 5× increase in impressions for primary service and location-based keywords.
  • New pages indexed and gaining visibility across competitive search terms.
  • Internal linking and backlink outreach campaigns actively improving page authority.

Since launching the SEO and content strategy, the site has shown clear momentum across keyword growth, site visibility, ranking improvements, and performance gains. Total site-wide impressions doubled in just 90 days, while priority terms now rank #1 on Google for “custom trade show Denver” and “experiential marketing Denver.” Website load speed and Core Web Vitals have improved significantly, supporting a 5× increase in impressions for primary service and location-based keywords. New pages are being indexed and gaining visibility across competitive search terms, and focused internal linking plus backlink outreach campaigns are actively improving page authority.

Obstacles

‍
1) Page-one visibility gap limiting clicks

  • Insight (from slide): Organic impressions for non-branded terms are rising, signaling improved visibility and growing relevance in search—but most pages aren’t ranking on page 1, which is limiting click-throughs.
  • The queries table shows impression deltas for non-branded terms (e.g., “custom trade show booth,” “custom trade show exhibits,” “custom trade show booth design,” “trade show booth,” etc.).

2) Need to modernize site and enhance performance/UX

  • Slide copy: “We rebuilt Proctor’s website to align with their bold new branding modernizing the design, enhancing performance, and creating a seamless user experience that reflects who they are today.”
  • “The new site is faster, sharper, and strategically structured to support their evolving story and future growth.”

‍

Results

1) Key performance momentum

  • GSC snapshot shows Total clicks: 1.27K, Total impressions: 136K, Average CTR: 0.9%, Average position: 51.8, with the impressions trend chart.

2) Ranking achievements

  • Slide copy: “Ranking at top of Google and the AI Overview for ‘custom trade show denver’ (homepage).”
  • “On page 1 of Google for ‘experiential marketing denver’ (core service page).”

3) Organic progress (queries growth)

  • Top-queries table displays rising last 3 months impressions vs previous 3 months, including examples such as:
    • “custom trade show booth” (3190 vs 149, +3041)
    • “custom trade show exhibits” (3687 vs 2015, +1672)
    • “custom trade show booth design” (1632 vs 215, +1417)
    • “trade show booth” (1299 vs 0, +1299)

4) Branded redesign (old → new)

  • Side-by-side OLD vs NEW layouts presented.
  • Slide copy: “The new site is faster, sharper, and strategically structured.”

5) Executive summary outcomes (recap)‍

  • Doubled impressions in 90 days, #1 rankings, Core Web Vitals improved, 5× impressions on key terms, pages indexed & gaining visibility, and authority improvements via internal linking & backlink outreach.

Conclusion

  • The slides document impression growth, page-one rankings for priority terms, a faster, sharper site aligned to branding, and technical/performance gains tied to Core Web Vitals.
  • The queries and GSC trend visuals show momentum for non-branded demand, while ranking screenshots and the executive summary consolidate outcomes and authority progress.

"Trav Media Group transformed our online presence. Their expertise in digital marketing has been a game changer for our business."

Ricardo Baca
Grasslands: A Journalism-Minded Agency

"The team at Trav Media Group delivered results beyond our expectations. Their creative strategies truly set us apart in the market."

Jane Smith
Marketing Director, Sample Co.