SEO and Content Strategy
Our Service
Keyword Gap Analysis (Competitor Audit)
Our first step is to conduct an in-depth keyword gap analysis, comparing your website’s keyword performance with that of your top competitors. By identifying the keywords your competitors rank well for that you currently do not, we uncover opportunities to target new keywords or improve your rankings on existing ones. This strategic insight helps you close the competitive gap and capitalize on high-potential search terms.
Keyword Mapping
Once we’ve identified the essential keywords, we assign these keywords to specific pages on your website. This meticulous keyword mapping ensures each page is optimized for a specific set of relevant keywords, enhancing the content's focus and improving its potential to rank well in search engine results.
Reporting & Benchmarking
To measure the effectiveness of our SEO strategies, we set up detailed reports tracking key SEO metrics such as rankings, traffic, and conversions. By benchmarking these metrics against initial data, we provide a clear baseline to evaluate progress over time, ensuring transparency and accountability in our approach.
Content Strategy
A robust content strategy is crucial for attracting and engaging your target audience. We develop a comprehensive content plan based on keyword research to guide the creation, publication, and management of valuable and relevant content. This strategy aims to improve your search engine rankings and drive meaningful traffic to your site, fostering long-term engagement with your audience.
Technical SEO Audit
Our technical SEO audit examines your website’s infrastructure to identify and resolve issues that could hinder search engine crawlers from effectively indexing your site. We analyze factors like site speed, mobile-friendliness, URL structure, and internal linking to ensure optimal site performance and visibility in search engine results.
Internal Linking
Effective internal linking is essential for distributing page authority, improving navigation, and enhancing the user experience. We optimize the links within your website to ensure a seamless flow of information and maximize the SEO value of your content.
On-Page Optimizations
On-page SEO is critical for improving individual web page rankings and driving relevant traffic. We optimize elements such as title tags, meta descriptions, header tags, images, and content itself to target specific keywords, ensuring each page is fully optimized for search engines.
Backlink Audit
A thorough backlink audit helps us assess the quality and quantity of external sites linking to your website. We identify potentially harmful backlinks that could negatively impact your search engine rankings and explore opportunities to build high-quality backlinks that enhance your site’s authority and credibility.
Site Health Analysis
Maintaining your website’s health is vital for providing a great user experience and adhering to SEO best practices. Our comprehensive site health analysis checks for issues like broken links, error pages, website speed, security vulnerabilities, and compliance with search engine guidelines. This ensures your site remains in top condition, offering an optimal experience for users and search engines alike.
Why Trav Media Group
1. Comprehensive and All-Inclusive Approach:Our service covers all aspects of SEO and content mapping, ensuring that your website is fully optimized without the need for additional services.
2. Strategic Insight and Detailed Reporting:We provide clear benchmarks and detailed reports to track progress, ensuring you can see the tangible results of our efforts.
3. Proven Methods for Long-Term Success:Our strategic content planning, technical SEO audits, and ongoing optimizations are designed to drive sustained improvements in search engine rankings and online visibility.
Discover Our Work
Explore our portfolio items below.